Clever Packaging

On my way back to my inter­rupt­ed vaca­tion in Oax­a­ca I had the chance to upgrade my DFW to MEX flight to busi­ness class. I *love* busi­ness class. The only thing bet­ter than the leg room is the refuge from the “cheap as we can make it” ethos of coach. Includ­ing this love­ly lit­tle bit of pack­ag­ing that arrived with my salad.

Sit­ting on the side of the (place mat cov­ered, of course) tray was this lit­tle gem.

a sweet little package for salt and pepper
a sweet lit­tle pack­age for salt and pepper

Pulling at the cutout in the top reveals:

sliding the inner package out
slid­ing the inner pack­age out

Com­plete­ly dis­as­sem­bled the actu­al con­tain­er is obvi­ous­ly noth­ing spe­cial. It’s the sleeve that makes it more.

package disassembled
pack­age disassembled

Note that the man­u­fac­tur­er has also made it very easy to cre­ate these for any­one. Any name or logo can be print­ed on the sleeves. Some clever things could be done with the cutouts for the words and at the top as well.

Oh, and the oth­er thing that rocks Amer­i­can Air­lines busi­ness class — hot roast­ed nuts.

About the Author

Lara Harriger