I’m a fan of birdfeeders and clever product design. The Architect’s Birdfeeder, designed by Doug Patt
Pratt, is good looking and an intriguing engineering solution.
The key feature — it ships like flat-pack furniture but better because it goes together without that nasty cheap little hex wrench thing.
The animation of the assembly of the birdfeeder on the home page of the site is brilliant.
- It takes up only part of the page — good for those on slow connections as you can start using the page before the animation finishes loading.
- It offers information about the product that can best (perhaps only) be communicated using animation.
- There’s very little excess information in the animation. Just a little sparkle toward the end of the assembly on the hanging wire. Very effective in signaling the end of the process.
I first saw this in one of my RSS feeds (can’t find it again — drat) and I’m hoping that I can get one. Though with the publicity I wouldn’t be surprised to find that they are sold out. I’m not sure how well it will work in the ridiculous amount of rain we get here in the winter but as a summer feeder feeder it’s going to be aces.